Cincinnati Expense Management Firm Turns To J&Y for B2B Expertise
February 17, 2004
CINCINNATI — Cincinnati, Ohio - February 17, 2004 - Cincinnati based Cadence aggressively navigated the economic storm over the past two years while making significant strides in growth. The addition of numerous new clients seeking Cadence expense management expertise, combined with the vibrant leadership from president and CEO Jeffrey Hart has led the organization to secure the services of integrated public relations firm Justice & Young.
The initiative encompasses a national communications and publicity push designed to drive traffic and build brand equity, while increasing the understanding of the importance of expense management to businesses. The program will entail a series of strategically developed and distributed communications with accompanying nationwide media relations, all augmented by trade show and speaking engagement programs.
"The business to business expertise for our firm that is brought to us by Justice & Young is unrivaled in this market," Hart said. "We work in a fast paced environment where results, on time and on budget are what matters. Justice & Young understands our business and what we are setting out to accomplish. We have partnered with an agency that is just right for our needs, and one that is willing to not only provide high level counsel when we need it, but to also roll up their sleeves and get things done."
Justice & Young vice president Rodger Roeser explained that he believes the Cadence account is a bellweather of positive things to come in the technology arena, and reiterates his prediction of double digit growth in the Cincinnati advertising and public relations community in the coming year.
"Emerging from what many companies could not overcome is quite a testament to Cadence, both the services offered and the visionary people that have continued to do great things, and do what it takes to succeed,” Roeser said. “Cadence has a rich history and a great value proposition and I am quite pleased that we have been entrusted to tell that story."
About Cadence:
Cadence Network, Inc., is an expense management firm that delivers comprehensive expense management programs for companies with multiple sites. The people and products of Cadence allow successful businesses to monitor and manage the third largest costs of doing business - electric, gas, water, sewer, trash, lease and telecommunications. The programs designed are customized to address the unique business requirements of companies with many sites and many departments managing many vendors across many geographically dispersed locations. Cadence offers accounts payable outsourcing, web based software applications and professional services. Cadence can be accessed at www.cadencenetwork.com or by calling 866-CADENCE (866.223.3623).
Justice & Young Public Relations is an award winning, full service integrated marketing firm headquartered in Cincinnati, Ohio. The firm combines strategic marketing, advertising, eCommerce and public relations to uphold its mission of partnering with clients to provide full circle marketing - compelling communication that drive core objectives. Clients include Graeter's Ice Cream, AcuPOLL, Appearance Plus, The Plastic Surgery Group, Habitat For Humanity, and others. Founded in 1997, Justice & Young combines the power and experience of a creative communications company with business intelligence and performance management to create a client focused firm that is Just Right - the right people, the right size, and the right expertise. More information can be accessed at www.jypublicrelations.com
CONTACTS
Cadence Network Contact: Ben Dolan, Cadence Network, Inc. 866-CADENCE (866.223.3623) bdolan@cadencenetwork.com